The reason I made this page was to draw attention to my at home jewelry business called Kara’s Crystals. I created the page in late November, but paid more attention to the insights once joining this class. Here’s some insight into my posts, reaches and thoughts looking back on my journey.
4. Your campaign plan posted on your blog shows an execution of your tactics, screenshots of status updates, media, polls, Facebook ad, anything you've done according to plan to encourage Likes and Shares
I decided to make a couple of "boomerang" videos. These are really popular with today's social media as far as pictures and videos go. Basically, they act as a GIF. A short video that's able to show off the sparkle in my crystals. Not a long video (about 5 seconds), but enough to give viewers a glimpse of what the pieces looks like. These were far more popular on Instagram than they were Facebook. I noticed pictures did a lot better opposed to videos.
In comparing these two ads, the one on the bottom did significantly better. Of course, because it was about a sale. I didn't post anything about a sale on the first one, but with the 25% off, I noticed a lot more traffic on my website following.
5. Your posted Facebook Insights data are analyzed in terms of Likes, Reach, Visits, Posts and People. Your analysis shows what worked, what didn't and why
Okay, first off, the biggest thing I learned: the more money you spend, the larger audience you will reach. Here's a few posts of my most recent Facebook posts. Can you tell the difference? I experimented with the $2, $10, and paying no money at all. Obviously the $10 post hit the most viewers by a landslide. I can't imagine what paying $20-$50 will do. When I start gaining more popularity, I do anticipate spending more money on ads. I came into this assignment with the mindset that online marketing is free... but no, it's not free, and if you want it to be free, you won't be as successful marketing wise. Unless of course, you have some major secret important people on your side. In my case, I don't, and spending money on ads is the most efficient and prodcutive way to go.
6. A posted summary is written regarding the campaign plan and how it increased traffic on your FB page and other channels used in cross-promotion, indicating trends in goals set for the campaign
I cross posted mainly between Instagram and Facebook. It's easier for me to navigate Instagram, and I feel like a have a large platform on my personal Instagram which helped my business Instagram (when I would promote it on my personal one in the beginning). I got less likes when I posted on Insta and shared it on FB. My inclusive posts specifically to Facebook got more likes opposed to the Instagram shared posts. When I did a promotion on Instagram to LIKE my Facebook post for a giveaway, I definitely saw more traffic. I'm going to be doing that more.
7. Your post includes a self-evaluation of the execution of your campaign, what worked to increase impressions and what you would do differently
To increase traffic, I definitely would have posted a lot more. That was probably my biggest flaw that I noticed. With 15 credits and 50 hour work weeks, I can now see how easy it is to veer away from online marketing unless you’re completely dedicated to it. Also, I can see how online marketing can have such a huge impact on your business. After looking at my sales, they were decreased dramatically once I slowed down on posting via social media. Although word of mouth is strong, visuals online is stronger (in today’s marketing age at least). Also, if I could go back (and what I will continue to do in the future) is to take more pictures. I took a ton of pictures in the beginning and used them throughout the past couple of months, but I feel like people want to see fresh and new material. What worked the best was the few giveaways I did. When I did giveaways, a noticeably large amount of people were drawn to my page. That’s when I got the most likes and impressions. I’m grateful for this assignment because now I know how to better my business marketing skills online better. I look forward to applying them in the future.
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